The Asian Soundcheck survey captures real, insightful experiences from South Asian music professionals, helping the UK music industry better understand, support, and champion South Asian talent as it takes centre stage.

 

South Asian music and its people are thriving.

But without data, a powerful part of the UK music industry's evolution goes unheard and the full commercial and creative potential of South Asian music remains untapped.

 

This ten-minute, first-of-its-kind survey transforms individual stories, patterns, and challenges into measurable data - enabling decision-makers, businesses, and communities across UK music to drive meaningful growth and unlock new market opportunities.