Who We Are
In recent years, people have increasingly recognized the need for greater diversity in the music industry. Numerous studies have scrutinised and highlighted the industry's shortcomings in representation. In response to the growing awareness of these challenges in the industry, various organisations and initiatives have emerged. These span multiple levels, encompassing the creative sector, music creators, and the music industry at large, with a particular focus on supporting and increasing both gender and Black representation across the music industry.
While these initiatives continue to be essential for catalysing real change in the music industry, there are nonetheless communities that remain largely overlooked. Specifically, there is a lack of focus in the UK on South Asian communities in the commercial music industry. Indeed, while there is a general sense that South Asians are underrepresented in the UK music industry, we lack the data to quantify this representation meaningfully, and fully understand where resources should be directed to increase representation. Outside of a few specific projects, there is little in the way of structured initiatives promoting South Asian representation in music such as:

A deficit in community development among South Asian supportive projects and organisations
Insufficient funding for South Asian-led and supportive music initiatives
A lack of resources for artist and career development for South Asian musicians and industry professionals
A lack of educational and mentorship programs focused on South Asian communities
A lack of opportunities for South Asian individuals to thrive, across both performance and industry roles
A lack of data, evidence & research that understands the realities of South Asian artists & professionals in the commercial music industry
A lack of representation of South Asians in UK music festivals
In partnership with the Center for Music Ecosystems and a team of advisors and professionals, Lila’s mission is to fill this gap. Lila recognizes the lack of meaningful support for Asian individuals attempting to break into the music industry, whether as artists and performers, or industry professionals. This includes but is not limited to:

03
Global Opportunities
Foster global opportunities for South Asian artists, including at all showcase events that feature UK artists.
01
Increase % of South Asians in the music industry
Increase the percentage of South Asian workers in the music industry. We want to quantify the amount of South Asian professionals in the industry and then significantly increase it.
04
Develop Research & Monitoring Tools
Develop research and monitoring tools to better understand our impact in real-time, as we go. This will include quantifying the current makeup of South Asians working in music, and developing a nuanced understanding of the challenges South Asian artists and emerging professionals face.
02
Support Cultural Heritage
Support the cultural heritage of South Asian music in the UK. There is no centralised place for South Asian music to be supported. We want to be a catalyst in developing this.